Consumer behaviour

    Consumer behaviour refers to the study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. It is a crucial area of focus for businesses aiming to understand what drives customers to make purchasing decisions, enabling companies to tailor their products, marketing strategies, and customer service efforts more effectively. Understanding consumer behaviour involves analyzing various factors that influence a buyer’s decision-making process. These factors can be psychological (such as perception, motivation, and attitudes), personal (such as age, lifestyle, and economic status), social (like family, social groups, and culture), and situational (such as the buying environment and time constraints). Each of these components plays a significant role in shaping how consumers interact with brands and products. In today’s fast-paced digital world,  consumer behaviour  is evo...

  In today's fast-paced and highly competitive market, understanding customer needs and preferences has become more critical than ever. Businesses that invest time and resources into learning about their customers are the ones that stay ahead of the curve. One of the most important areas that companies must explore to achieve this is consumer behaviour. Consumer behaviour refers to the actions and decision-making processes of buyers when they purchase goods or services. It encompasses a wide range of factors, including psychological, social, cultural, and personal influences. By studying these elements, businesses can create better marketing strategies, develop products that meet real needs, and build stronger relationships with their customers. At the heart of marketing strategies lies the importance of understanding consumer behaviour . Knowing why a customer chooses one brand over another, how they perceive value, or what motivates their loyalty can provide businesses with ...